Build from the mountains up
Connected Through Communities.
Season Collective was built on a simple belief: meaningful marketing starts with genuine relationships. By connecting brands with athletes, creators, destinations and communities, I help create partnerships, stories and experiences that people actually care about.
Who I am
Hi, I'm Nico, founder of Season Collective and a marketer deeply rooted in outdoor culture.
Growing up in the Engadin valley and spending more than a decade teaching skiing, the mountains have always been more than a playground. They shaped how I see people, communities and the relationships that connect them.
Today, that perspective influences how I approach marketing. I believe the strongest brands are built through trust, authenticity and meaningful connections, not just visibility.
What i’ve built
Over the past eight years, I've helped build partnerships, ambassador programs and marketing initiatives across the outdoor, sports and wellness industries.
From managing networks of more than 300 athletes, influencers and ambassadors to developing go-to-market activations across European markets, I've worked on projects that connect brands with real people and real communities.
Working with companies such as Salomon, Blue Tomato and BLACKROLL has given me experience across every stage of the marketing process, from strategy and partnerships to production, activation and execution.
How i work
My strength lies in bringing people, brands and ideas together.
Whether developing partnerships, producing content, launching campaigns or activating communities, I combine strategic thinking with a hands-on approach to execution.
I enjoy working where creativity, relationships and business objectives meet. Turning ideas into actions and building projects that create value for everyone involved.
The Network
Over the years, I've built a strong network across the outdoor, sports and tourism industries.
Athletes. Creators. Photographers. Filmmakers. Destinations. Events. Media partners. Brand leaders.
These relationships have been built through years of collaboration, shared experiences and a genuine passion for the communities we are part of.
Today, that network helps create opportunities, partnerships and projects that go far beyond what a single brand or individual could achieve alone.
Why Collective
Because the best marketing is never built alone
Because the best marketing is never built alone.
Great campaigns rarely happen in isolation. The strongest ideas emerge when brands, athletes, creators, photographers, destinations and communities come together around a shared story.
Throughout my career, I've seen that the most meaningful projects are built through collaboration, not competition. The right people around the table can create something far more valuable than any single partner could achieve alone.
That's the idea behind Season Collective.
Not a traditional agency.
A collective of people, partners and communities
Rather than operating as a traditional agency, Season Collective works as a network. Bringing together the right people, skills and partners for every project.
Whether connecting a brand with athletes, building partnerships between destinations and creators, or assembling a team of photographers, filmmakers and ambassadors around a campaign, the goal remains the same:
Creating meaningful connections that generate value for everyone involved.
Brands
Communities
Athletes
Creators
Photographers / Filmmakers
Destinations
Events
Media Partners
Built Through Partnerships.
Connected Through Community.
Where I've worked
Eight years. Three brands. Countless partnerships.
From athlete marketing and community building to international market activations and strategic collaborations, every role helped shape the way I approach marketing today.
The common thread has always been the same: building meaningful connections between brands and the people they want to reach.
Blackroll
International Marketing Manager
Built and scaled international marketing initiatives across multiple European markets, helping strengthen local relevance while maintaining brand consistency.
Led market activations in France, including campaign development, creator collaborations, athlete partnerships and agency coordination. Contributed to the development of marketing structures, channel ownership frameworks and cross-functional processes used across the wider organisation.
Salomon
Sports Marketing Manager
Responsible for the Swiss winter sports ambassador program, managing a network of more than 300 athletes, influencers and shop riders.
Led athlete partnerships, resort collaborations, event activations and campaign productions while working closely with both local and global teams. Managed budgets, stakeholder relationships and community-focused initiatives across the Swiss market.
Started in international marketing with responsibility for email marketing, CRM and onsite marketing across multiple markets before moving into partnerships and cooperations.
Helped build and develop the partner marketing function through brand collaborations, sponsorships, influencer partnerships, content productions and cross-brand campaigns. Also contributed to major cross-department projects, including a complete webshop relaunch and international marketing activations.
Blue Tomato
Partnership & Cooperations
Let’s Work together
Whether you're looking for marketing support, strategic partnerships, content production or a fresh perspective on your next project, I'd be happy to hear from you.
I'm always open to new collaborations, long-term mandates and conversations with brands, destinations, events and people who care about building meaningful connections.