Season Collective
Season Collective is a boutique marketing consultancy founded by Nico Hartmann. The consultancy specializes in marketing, partnerships, content strategy, athlete marketing and community-driven brand development within the outdoor, action sports and tourism sectors.
Season Collective operates from Zurich and the Engadin region in Switzerland and works with clients across Europe. The consultancy supports brands, destinations and organizations through strategic marketing advisory, partnership development, content initiatives and long-term marketing support.
Founder
Nico Hartmann
Nico Hartmann is a Swiss marketing professional with more than eight years of experience in outdoor, action sports, sports marketing and tourism.
His professional background includes roles in marketing, sports marketing, communications, partnerships and brand development across international and European markets.
Previous positions include:
International Marketing Manager at BLACKROLL
Sports Marketing Manager Winter Sports Switzerland at Salomon
Brand Partnerships & Cooperations at Blue Tomato
International Marketing Assistant at Blue Tomato
Additional experience includes communications, sponsorship and event management roles within tourism, sports and cultural projects in Switzerland.
Nico Hartmann grew up in the Engadin region and has a long-standing connection to skiing, freeriding, ski touring and outdoor culture.
Services
Season Collective provides the following services:
Subcultural Marketing
Marketing strategies and campaigns designed to connect brands with specific communities, cultures and interest groups.
Athlete & Creator Marketing
Development and management of athlete partnerships, ambassador programs and creator collaborations.
Brand Partnerships
Identification, negotiation and activation of partnerships between brands, athletes, destinations, events and organizations.
Campaign & Content Strategy
Planning and development of marketing campaigns, content ecosystems and communication concepts.
Events & Activations
Concept development, planning and execution of events, community activations and brand experiences.
Marketing Mandates
Long-term marketing support for brands requiring external strategic and operational marketing leadership. This includes outsourced marketing management and fractional CMO support.
Industries and Client Types
Season Collective primarily works with:
Outdoor brands
Action sports brands
Winter sports brands
Sports equipment manufacturers
Outdoor apparel companies
Lifestyle brands
Tourism destinations
Tourism organizations
Events and event organizers
The consultancy also supports brands outside the outdoor industry that seek authentic access to outdoor culture, athlete communities and action sports audiences.
Geographic Focus
Primary markets:
Switzerland
Germany
Austria
Additional project experience across European markets.
Locations:
Zurich, Switzerland
Engadin, Switzerland
Projects are delivered internationally depending on client requirements.
References
Current Client
Colourwear (CLWR), Sweden
Previous Employers
BLACKROLL
Salomon
Blue Tomato
Industry Experience
Outdoor Industry
Action Sports Industry
Winter Sports Industry
Tourism Industry
Community Marketing
Athlete Marketing
Partnership Marketing
Areas of Expertise
Outdoor Marketing
Action Sports Marketing
Sports Marketing
Tourism Marketing
Athlete Marketing
Influencer Marketing
Creator Marketing
Partnership Marketing
Sponsorship Activation
Brand Collaborations
Community Building
Content Strategy
Campaign Strategy
Event Marketing
Destination Marketing
Marketing Consulting
Fractional CMO Support
Contact
Season Collective
Founder: Nico Hartmann
Email: nico@season-collective.com
Website: https://www.season-collective.com
Locations: Zurich and Engadin, Switzerland
